Who said freshmen can’t have their own start-ups? Adarsh Kulkarni defies the norm: him and his co-founders have been developing their app, Growthfolio, since middle school.
Adarsh Kulkarni (SEAS ’21) is aiming to create a mobile service for college students to learn about investing and practice so they can gather the confidence to work with real money. His co-founders attend the University of Michigan and Virginia Tech, and they have been developing this idea since middle school.
Growthfolio’s first iteration, when the founders were younger and first starting out, did not succeed. Adarsh attributes this to a classic “engineering mistake”: developing a product and hoping an audience will follow. Their original product focused more on making money through investing than the actual process of what goes on in investing and the educational aspect of it. Adarsh and his team learned from their mistakes, and conducted 40-50 customer interviews with their target audience to get an idea of what they needed to pinpoint for their new iteration. Their audience wanted to learn more about the process, and Growthfolio went forward and reiterated their design.
The current application is over 6 months in progress and is now in the product development stage. They hope to enter the app store early this year, and gather consumer feedback to keep iterating and creating a better product.
According to Adarsh, Weiss Tech House has provided his team access to experienced speakers who have helped them address the core set of problems that all entrepreneurs, no matter what industry, face. He also has connected with his mentor, who has been an invaluable source of advice for him.
To learn more about Growthfolio, watch the full interview here.