It all started with an eyelash curler. Coco Wang (W ’21) had purchased 4-5 different brands, with no success from any of them. Later on, she discovered that those brands made their curlers to fit the Caucasian eye shape. After wasting both her money and her time, Coco finally found a brand that made curlers targeted to Asian women.
This experience inspired Candid Beauty, a synthesized beauty platform that provides users personalized information on beauty products and suggestions. In the app, you create a beauty profile with your preferences and characteristics, and Candid Beauty does the rest. You can see reviews from customers with similar profiles and preferences, ingredient lists, and more.
Candid Beauty was founded by Jeriann Gumilla (W ’21) and Coco Wang (W ’21). Jeriann is studying Finance and Management-Entrepreneurship, and Coco is studying Finance and Statistics with a minor in Spanish. They hope to tackle the lack of transparency in the makeup industry, which is filled with inaccurate reviews, false advertisements, and inconsistent information. Candid Beauty has already received multiple awards and recognition across campus, and the young founders say that it has been a humbling experience, but that they are always moving forward.
What should the rest of us entrepreneurs strive for if we want to succeed like the Candid Beauty team has? Jeriann says to take risks, and that “you have to believe in your idea when no one else does.” Coco says not to give up just because one person challenges your product, and urges that entrepreneurs take feedback objectively and as constructive criticism to help grow and improve.
Fun fact: Coco can speak six languages, and Jeriann taught herself how to play the ukulele, guitar, and yoga!