Founder of the Week: Zhuoroui Fu

This month’s #FOTW is a special edition! Hear first hand from Zhuorui Fu, a current student at Penn who has created a recipe sharing platform.

Tell us a bit about yourself (Name, school, major).

Name: Zhuorui Fu
School: SAS
Major: Behavioural Science & Decision-Making

 

What is your start-up?

Recipicious is a recipe-sharing community for pro food-lovers and cooks to help them find out how to cook unforgettable dishes from their favourite restaurants. Pro users can upload their version or interpretation of a recipe, and modify the recipes according to a double-vote & comment system. Aggregating wisdom of the professional crowd, Recipicious finds the recipe that’s closest to the restaurant’s original. Recipicious is restaurant based and location based. It links the virtual experience of viewing the recipe to the actual location or cooking experience.

 

What inspired Recipicious?

My mum really likes cooking. She went home and often tinkered how to make a specific dish from her favourite restaurant at home, too. (Recipicious comes from this concept, although now it is quite different from just replicating restaurants’ recipes. At a high level, it meant to unite the English-speaking recipe world, as the recipe-sharing sites are quite scattered apart now.)

 

What advancements have you seen with your platform?

We sent out surveys and obtained 30 interests, and 20 people left their email address for us up keep them updated. We made changes to the double-vote system and identified competitors according to the comments potential users left us. We have the full UX design, and now we are applying for funds to support us to hire a front-end engineer to code the prototype per our instruction. Meanwhile, we are taking the time to look for a front-end engineer equity business partner. (My tech co-founder is a back-end & UX engineer).

 

What challenges have you faced in the development of your product?

Coding the product.

 

How has Penn helped you succeed in your entrepreneurial venture?

Through my engagement with Wharton and Wharton entrepreneurial activities in general, I obtained kind helps & advice from Wharton angel invesotrs, interested students, and resources from entrepreneurial centre.

 

What advice do you have for young entreprenuers?

Keep on. Persistence. Tweading your products.